What is Telegram Messenger?

  • Telegram was launched by brothers Nikolai and Pavel Durov in 2013
  • Pavel Durov also founded the cryptocurrency Toncoin
  • Telegram is headquartered in Dubai, UAE
  • It is a cloud based, end to end encrypted, instant messaging app available on multiple platforms and devices worldwide.
  • Fast becoming an integral part of all marketing strategies as its Messaging Ad service allows for quick and efficient communication
  • Users can message other Telegram users, create group conversations, call contacts, make video calls and send files and stickers
  • Telegram focuses on privacy ensuring end to end encryption within their “secret chat” function and not beholding to large companies like other messaging apps, claiming to “protect your personal data from third parties, such as marketers, advertisers etc”



Telegram Messenger - the numbers


  • In January 2021, it was the #1 download app in the world with 63 million installs
  • As of 2024, there were 800 million active users per month. It is projected to have 1 billion users by the end of 2024
  • According to the owner, Pavel Durov, 2.5m people download the app daily. This is despite never having advertised the app
  • There is a Telegram premium subscription service that now boasts 4 million members
  • The average user spends 3hrs 50mins per month on the app
  • The user base consists of 42% female users and 58% male users
  • Approximately 19.24% percent of the world uses the Telegram messaging app.
App Availability
In the iOS App Store, The Telegram app is available to download in 175 countries (all countries where the app market operates in).
Android users from 133 countries (out of 141 where Google Play operates) are able to download Telegram from the Play Store.
In the Windows Store, the Telegram app is available in 107 countries (out of 109 countries where Windows Store currently operates).

Demographics
Around the world
  • Telegram is available in 155 countries.
  • 10 Million People from the United States of America access telegram on a monthly basis.
  • 23% of Brazilians use Telegram on a daily basis.
  • With 10.76 million downloads, Ukraine has the most number of Telegram downloads in Europe as of August 2022.
  • In Italy, Telegram has a 32% penetration rate.
  • 25% of the Spanish population uses Telegram on a regular basis.
  • 31% of Spanish internet users use Telegram for online shopping.
  • Telegram is used by 32% of Spanish millennials.
  • Telegram has 31.62 million Monthly Active Users in Russia.
  • In Singapore, Telegram has a penetration rate of 30.1 percent.
  • 56.3% of Nigerians use Telegram
  • 19.7% of South Africans use Telegram






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