How to pass moderation in Telegram Ads — checklist
Determining whether your advertising campaign will pass the verification test in Telegram Ads depends on a few things; the subject of the campaign, the text of the ad, the content of the site to which the advertising link leads and the target setting. Our checklist will ensure you cover them without missing any important details.
After your ad has been submitted for moderation in Telegram Ads, it will receive an "In Review" status. Compliance checks on the rules of the advertising platform take up to three days, since it is done manually. If the verification takes more than three days, then most likely there are violations in the channel, bot or ad text.
The first thing you should avoid is spelling and punctuation errors .
What else is important to consider? Let's go through each step by step.
What else is important to consider? Let's go through each step by step.
Checking the campaign
- Your campaign should not promote, use or contain references to information prohibited in Telegram Ads.
- It should lead to a channel, post, Telegram chatbot or website
Checking the channel
- The channel should not promote, use or contain references to information prohibited in Telegram Ads.
- The channel should be public and publicly accessible.
- It should have more than five or six posts.
- The content should be functional and informative.
NAS TIP: Channels consisting only of advertising posts with external links are not moderated. Links serve as an addition and should occur no more than once per 5-7 posts.
- The content should correspond to the advertisement.
- There should be no spelling or punctuation errors in the content, including unnecessary spaces.
NAS TIP: When evaluating spelling and punctuation, moderators look for, among other things, the correctness of the spelling of the pronoun "you" (with a lowercase letter), dashes and hyphens, dots at the end of a sentence and quotation marks.
- The title and description should not highlight a part of the audience: for example "only for residents of Dublin", "channel exclusively for girls". The exception is if the entire channel is intended for this part of the audience "Dublin Girls".
- There should be no words typed in caps, except for the registered spellings of a brand name, which is consistently used in advertising.
- There can be no abuse of capital letters and emojis, as well as excessive font play.
- The channel should be regularly updated, at the time of the launch of the advertisement it should have at least 5-10 posts and more than 50 subscribers.
- There is no imperative mood in the publications and description of the channel that prompts action ("go in", "subscribe").
- There can be no ads for profitability and easy earnings in the posts and description, as well as impossible promises "the best ever".
NAS TIP: If you are promoting a personal channel, it is important that:
- It has a clear and understandable theme;
- there is no references to politics in it: even in the format of comments and jokes;
- it does not publish information about the results of Telegram Ads advertising.
Checking the chatbot
- It should not promote, use or contain references to information prohibited in Telegram Ads.
- The chatbot should be public and publicly accessible.
- Functionality: it responds correctly to the /start command and the rest of the command logic is not broken.
- The field is filled in What this bot can do?.
NAS TIP: Bots should not promote anything, which it is impossible for users to interact with and which offer a transition to external resources. According to our observations, bots pass moderation well when users can; "interact" — select different actions through the "Return to menu" button and try different scenarios.
- There should be a clear description.
- The content needs to correspond to the advertisement.
- There can be no spelling and punctuation errors in the content, including unnecessary spaces.
- There can be no words typed in caps, except for the registered spellings of a brand name, which is consistently used in advertising.
- There can be no abuse of capital letters and emojis, as well as excessive font play.
- There can be no imperative mood (for example, "click", "subscribe").
- After launch, it does not send intrusive notifications.
NAS TIP: The Telegram Ads moderation service checks the bot at the time of application, three days later and then regularly — every 3-5 days.
Checking the description of the channel or chatbot
- The description should contain several suggestions about your company and product. You can specify a phone number, links to a website or social networks.
- What's not allowed:
- Abuse of capital letters (caps) and playing with fonts.
- Spelling and punctuation errors, including extra spaces.
- Words typed in capital letters, except for the registered spellings of a brand name, which is consistently used in advertising.
- Emojis or exclamation marks.
- The use of the imperative mood (for example, "subscribe", "click").
Checking the post
- It does not promote, use or contain references to information prohibited in Telegram Ads.
- The content needs to correspond to the advertisement.
- There can not be more than one emoji and exclamation mark per post.
- There can be no spelling and punctuation errors, including unnecessary spaces.
- There are no words typed in caps, except for the registered spellings of a brand name, which is consistently used in advertising.
- There is no abuse of capital letters and emojis, as well as excessive font play.
- There is no use of the imperative mood (for example, "click", "subscribe").
- The content does not highlight a part of the audience: for example "only for residents of Dublin", "channel exclusively for girls". The exception is if the entire channel is intended for this part of the audience "Dublin Girls".
Checking the website
- It should not promote, use or contain references to information prohibited in Telegram Ads.
- The content must be functional and informative .
- The content must correspond to the text of the ad, the content of the channel or bot specified in the URL field you want to promote.
- There are no spelling and punctuation errors in the content, abuse of imperative verbs, and intrusive font play.
- It does not contain ads for profitability and easy earnings, as well as impossible promises.
Checking the link to the website
- Specified in the URL field you want to promote.
- It can not contain abbreviations.
- It can not imply a redirect.
- It does not lead to resources: Instagram Facebook, Instagram, etc., as well as WhatsApp, YouTube.
Checking the ad text
- It can not promote, use or contain references to information prohibited in Telegram Ads.
- There can be no invitation links.
- The content must correspond to the content of the landing page.
- There can be no spelling and punctuation errors, including unnecessary spaces.
- There can be no emojis and exclamation marks.
- There can be no words typed in caps, except for the registered spellings of a brand name, which is consistently used in advertising.
- There can be no verbs in the imperative mood: "Subscribe", "Buy", etc.
- There can be no unreasonable exaggerations and superlatives: "The best of its kind", "Will change your life forever", etc
- There can be no allocation of part of the audience: "only for residents of Dublin", "channel for girls". The exception is if the entire channel is intended for this part of the audience "Dublin Girls".
NAS Tip: ads, posts, channels and bots that hint their authors know something about the audience are not moderated
Сhecking the targeting
- Ensure targeting by language and target channels are not enabled at the same time.
- Ensure targeting by users and channels is not configured at the same time
NAS TIP: There are two targeting groups available in Telegram Ads:
1.By channels: by content language, subject, and channel lists.
2.By users: by location, interests, language installed in the Telegram app, and audience segments.
Remember, they cannot be configured in the same campaign.
The language of the Telegram channel is not defined for all public channels. If you select target channels and specify the language at the same time, the OR logic is triggered, not And, and narrower targeting of target channels is disabled. To prevent budget drain, moderation does not skip such ads.
The user's location is determined by the IP address (if the person uses a VPN or has left the target location, the advertisement will not appear), and the interests are based on the topics of the large channels to which the person is subscribed.
1.By channels: by content language, subject, and channel lists.
2.By users: by location, interests, language installed in the Telegram app, and audience segments.
Remember, they cannot be configured in the same campaign.
The language of the Telegram channel is not defined for all public channels. If you select target channels and specify the language at the same time, the OR logic is triggered, not And, and narrower targeting of target channels is disabled. To prevent budget drain, moderation does not skip such ads.
The user's location is determined by the IP address (if the person uses a VPN or has left the target location, the advertisement will not appear), and the interests are based on the topics of the large channels to which the person is subscribed.
Prohibited information
Telegram Ads strictly prohibit:
- graphic shocking or sexual content — graphic and verbal;
- propaganda of hatred, violence, harassment;
- materials that violate the rights of third parties, for example, copyrights, to protect confidential information, etc.;
- misleading or fraudulent information — including false statements, comparative and superlative degrees: "the best company", etc.;
- misleading or fraudulent information;
- references to tragedies, health crises, or acts of mass violence;
- political content, including news posts;
- gambling promotion, including forecasts and sports betting content;
- information about fraudulent or malicious financial products or services, including payday loans, network marketing, guaranteed income offers, insider investment advice, etc.;
- advertising of non—certified medical services, medicines, supplements - with the exception of licensed dietary supplements;
- promotion of drug, tobacco, and alcohol use;
- content related to weapons, ammunition, explosives;
- questionable services, such as forgery of documents;
- spam and hacking programs, malware;
1.Proven expertise with Telegram Ads system and delivering results for a large portfolio of worldwide clients across many industries
2.Step by step support from launching first campaign, passing moderation and producing results
3.Competitive commission rate - lowest in the market
4.For agencies or freelancers, a reward of up to 5% of customer turnover each month
5.Hundreds of advertisers from around the world trust our service - with 90% of those advertisers topping up for repeated campaigns
2.Step by step support from launching first campaign, passing moderation and producing results
3.Competitive commission rate - lowest in the market
4.For agencies or freelancers, a reward of up to 5% of customer turnover each month
5.Hundreds of advertisers from around the world trust our service - with 90% of those advertisers topping up for repeated campaigns
5 reasons why NAS Digital is your best partner for Telegram Ads
Feel free to contact us:
NAS Digital Limited
Registration No.742098
Dublin, Ireland
Working hours:
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